• 6th Annual Rise Up & ROC The Peace Fest Scheduled for July 18

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    Event brings awareness and support for victims of violence and their families

    January 5, 2015 (Rochester, NY) –ROC The Peace and Rise Up Rochester announces the staging of the 6th Annual Rise Up & ROC The Peace Fest to be held on Saturday, July 18, 2015, at Jones Square Park in Rochester, New York.

    The annual Peace Fest is designed to bring awareness and resources to victims of violence, their families and give the people of Rochester the opportunity to participate in an effort that can save at least one life. The community has experienced a grossly disproportionate level of violence in the past few years.

    “No one should have to go through the loss of a loved one due to violence. We encourage everyone to join our crusade to empower our community to establish and maintain a nonviolent culture,” says Sirena Cotton, the event organizer.

    ROC The Peace is a grassroots effort of, by and for the people living in communities who have been exposed to violence. The event will be preceded by a talent search​ on May 30th to identify the speakers, singers,poets, dancers and others who will perform on­stage during Peace Fest. Residents are encouraged to apply to at rocthepeace.org/talent.

    ROC The Peace was started by Sirena Cotton in 2008, a year after she lost her 16­yr old son to a senseless murder in Rochester. To honor her son’s memory, Cotton started a rally called ‘Peace for Chris Fest’ which was later renamed ‘Roc the Peace’ to honor all victims of any type of inner­-city violence.

    Roc The Peace later partnered with the nonprofit organization Rise Up Rochester and renamed the event “Rise Up & ROC The Peace Fest”, attracting notable speakers like Mayor Lovely Warren, who is currently the youngest mayor of Rochester and the first African American woman to hold that post.

    About Rise Up Rochester

    Rise Up Rochester, Incorporated is a 501c3 nonprofit that empowers the community to establish and maintain a nonviolent culture and provides support to crime victims and their families. Programs like a monthly support group, an annual service of remembrance, and Stop the Violence Billboard Contest have benefited the community and helped residents to take a stand against violence.

    Media contact: Antonia Wynter

    Email: business@rocthepeace.org

    Telephone: 585­-708­-9787

    Website: ​rocthepeace.org

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